We
are a
collective.

That distinction is important to us. And to you. Instead of the usual one-size-fits-all creative department, we look at every project individually and assemble the talent to match. This gives us tremendous flexibility to shift gears at a moment’s notice and adapt to the ever-evolving needs of our clients and their audience.

Our leaders ride up front. They guide the strategic decisions, uncover the insights, and roll with you on every journey. But each project reveals unique needs. That’s when we rally the rest of the gang. With a full garage of creative and production talent ready to go, we have the flexibility to turn on a dime.

We’re really smart when it comes to dumbing things down. We specialize in turning complex problems into simple insights and insights into easy-to-understand ideas the audience will remember. From C-suites to consumers, we take the time to learn the audience, find their pain points, and always make business to business feel human to human.

We make the work you need and show up where the audience is most likely to engage. So don’t expect any unnecessary billable hours, dog and pony shows, 100-page decks, or tons of extra ideas you didn’t ask for. Our only agenda is your agenda. Our business goals are your business goals.

THE GANG:

Creative Director / Founder

DENNIS LEE

Dennis Lee is an award-winning creative with more than 20 years of experience creating campaigns for some of the world’s biggest brands. Believing that the traditional agency model is inefficient in today’s complex communication landscape, Lee created Sidecar Collective in 2017 to better serve his clients. Since Lee has also been a professor at Art Center College of Design for the past 11 years, he’s able to tap into a network of young talent as well as seasoned experts.

Managing Director

MAKEIA CARRIER

Account Director, Makeia Carrier, brings over 15 years of experience working with global brands in diverse industries such as consumer goods, technology, retail, hospitality, and entertainment. Knowing that strong relationships are the key to creating strong work, she has a history of collaborating with clients every step of the way – developing strategies and optimizing communication plans for year over year growth.

Creative Director | Art Direction/Design

KARINE GRIGORIAN

Karine Grigorian is an art director and creative director with years of experience working at award winning advertising agencies such as 180LA and TBWA/Chiat/Day and animation studio Illumination. She has worked with clients ranging from HP and University of Phoenix to Google and Meta. Prior to advertising, Karine worked in film in both production as a set decorator as well as post-production and continues to create design and title graphics for TV and film. She also teaches at her alma mater, Art Center College of Design.

Creative Director | Copywriting

ERIC ARNOLD

Eric has spent over 20 years working on some of the world’s most iconic brands. He’s written scripts, posts, ads, banners, brand books, blogs, email blasts, event speeches, coasters, and anything else that requires words for some of the world’s most respected companies. On occasion, that writing has been recognized by some of the world’s biggest award shows – if you’re into that sort of thing – and by family members who think it’s totally cool that he met Michael Jordan.