Gamers are a passionate and discerning audience. They love everything about the game. But, understandably, have shown zero interest in the networking side of things. Our task was to show these fans how Cisco technology powers everything they love about League of Legends esports. Three years later, Cisco has the highest fan recognition among all Riot sponsors.

Gamers might not know much about networking. But they understand lag. And ping. And all the other annoying gremlins that can affect the outcome of a tournament. So when we demonstrated how the Cisco network is the protector of everything they love about the game, we got lots of “TY Cisco” on social media.

For the first time ever, we invited LOL fans to play on the actual gaming server that the pros use. The lines were 3 hours long. Every day. For the entirety of Worlds 2022.